City becomes a Swan-Sea of Blue for Final Decision on Culture Bid
Today Swansea will find out if it is to become UK City of Culture 2021. As the Swansea 2021 team eagerly awaits the decision which will be announced live on The One Show this evening, the city has become a sea of blue as people from all across it give their final backing to bid to become UK City of Culture 2021.
Local businesses and members of the public have all adopted the main colour of the Swansea 2021 brand and displayed their support by turning blue for the day – including giving some of Swansea’s best known products a blue makeover – to create a sea of blue in the city.
Some of those making waves with their blue products are Joe’s Ice Cream, who have turned their iconic sweet treat blue, Dilly’s with blue Swansea pies, Thomas Watkins with blue beer and Gwyr Gin with a blue tipple. Even the Dylan Thomas
statue got in on the action as well as Santa Claus who swapped his customary red for the Swansea 2021 blue.
Rob Stewart from the Swansea 2021team and leader of Swansea Council said: “It’s been absolutely brilliant to see just how much backing we have within the city. With so many people and businesses willing to display their backing in a sea of blue across Swansea, it’s become abundantly clear that the whole city are behind the bid.”
Over the last few months thousands of people from across the city have backed the bid in a number of different ways – Swansea 2021 has amassed over 17,000 followers on social media and over 2,000 people have been photographed with the Swansea 2021 culture boards to contribute to the largest digital mosaic ever created in Wales.
Several famous names have also been involved in the campaign at various stages, sending good luck messages, writing on the culture boards and featuring in Swansea 2021 videos.
Hollywood A-listers Catherine Zeta Jones, Michael Sheen and Rhys Ifans have all displayed passionate support for the bid as well as several Welsh icons including Swansea’s very own Bonnie Tyler, Rob Brydon and female sporting legend, Non Evans MBE.
With sport being a huge part in Swansea culture, many of the Swans and Ospreys players have also actively backed the bid including, Leon Britton, Angel Rangel, Paul Clement and James Hook.
As well as celebrities, there have also been countless cultural figures that have played a major role in the bid and helped Swansea’s campaign in a number of different ways. Sir Karl Jenkins, one of the world’s greatest composers has backed the bid with a special video, Kevin Allen, writer and director of the cult-film, Twin Town, has been heavily involved in the bid and created a series of hugely popular short films for the campaign and Rachel Whiteread CBE, the first woman to win the Turner Prize, has posed with the Swansea 2021 culture boards for a photo to back the bid.
There has even been worldwide support for the bid as Swansea’s namesakes around the world have each sent good luck messages on camera. Residents and workers from Swansea in Massachusetts and Illinois in the US, Toronto in Canada and Tasmania and New South Wales in Australia have all backed the bid from thousands of miles away, showing how Swansea’s campaign has gone worldwide.
Rob Stewart continued: “The support we have received over the last few months has been nothing short of amazing. From local Swansea residents to people the other side of the world in Australia, everyone is now backing our bid. The number of celebrities and cultural talents who have also backed our bid shows just how much talent Swansea has produced over the years and will continue to do so long in to the future.
“The whole Swansea 2021 team is extremely grateful for all the help and support we have received from everyone over the last few months and hope we have done everyone proud. We’re all hopeful for a successful outcome tonight and have everything crossed!”
This post is also available in: Welsh