Unusual Sight Reflects Swansea’s Culture

Unusual Sight Reflects Swansea’s Culture

People in Swansea are being given plenty to reflect upon after a giant mirrored cube landed on the green in front of Swansea Museum and the old Evening Post building this morning (Wednesday 4th October).

The 8ft by 8ft mirror-clad structure has been created by the team behind Swansea 2021 to encourage everyone in Swansea to back the city’s bid to become UK City of Culture 2021.

The Swansea 2021 Mirrored CubeThe #SwanseaReflections cube landed in the early hours of the morning ready to catch the attention of morning commuters. The giant mirrors, adorned with the Swansea 2021 logo, reflected the city as it came to life from its location alongside one of the busiest stretches of road coming in and out of the city centre.

Everyone in Swansea is now being encouraged to get down to the #SwanseaReflections cube to not only see the unusual reflections of its Swansea surroundings but to also consider their own reflection as a symbol of Swansea culture. People are encouraged to take photos and upload to the Swansea2021 Facebook page using the hashtag #SwanseaReflections.

Singer-songwriter, Mal Pope, who is part of the Swansea 2021 team said: “We want as many people as possible in Swansea to feel engaged with the City of Culture bid and to consider exactly what our culture here in Swansea is all about – and to us, that is it’s people and place. We want everyone to come down to the #SwanseaReflections cube and enjoy playing with the unusual reflections of themselves and their surroundings and make the most of this unusual photo opportunity! This truly is about reflecting Swansea’s diversity, beauty and cultural ambition!”

But those planning on getting a selfie need to hurry as the cube will only be there for two days before moving on. As part of the Swansea 2021 campaign, the #SwanseaReflections cube will travel around the city stopping off at various locations over the coming weeks and months. Details on where to find the cube will be posted to the ‘Swansea2021’ Facebook page.

Mal continued: “The #SwansearReflections cube is a statement of our ambition as Team Swansea to turn heads with our Swansea 2021 campaign. We hope the people of Swansea will enjoy it and we hope its reflective presence in and around the city will serve as a reminder that each and every person and place in Swansea contributes to our unique culture. We know part of the criteria for winning is to demonstrate how our programme will reflect the rest of the UK and include everyone across Wales, England, Scotland and Northern Island which it does.  The cube plays on this in a fun way and shows that our people and places are reflective of the wider UK and as a UK nation, we are proud to stand side by side with our neighbours and reflect this back to everyone who wants to be involved.

“Here at Team Swansea we are all very excited about our plans for the city, as detailed in our final bid for the UK City of Culture 2021, which was launched last week with the help of Rhys Ifans. We’re looking forward to sharing that detail over the coming weeks and months.

“It is great to see the city really getting behind Swansea 2021 and being enthused by the campaign. Let’s keep that enthusiasm going so we can show the independent panel judges and officials at the Department of Digital, Culture, Media and Sport that we want it, we need it and we can deliver it!”

Swansea’s bid for the UK City of Culture was delivered to the UK Government’s Department for Digital, Culture, Media and Sport last week by Rhys Ifans who said he was “feeling lucky” about the bid which sets out a programme of events in Swansea for 2021 and a rationale that the Swansea 2021 team hopes will wow the judges and set them ahead of rivals Coventry, Paisley, Sunderland and Stoke-on-Trent.

Swansea will find out in early December if it has won its bid to become UK City of Culture 2021. There’s a lot riding on the decision – which will be made by a panel of judges headed by TV producer and screenwriter Phil Redmond – with the current holders, Hull, already having seen a £1billion boost in investment since winning the title.

Back the Bid

To show your support for the bid, follow ‘Swansea2021’ on Facebook, Twitter and Instagram and get involved in the conversation by using the hashtag #Swansea2021

Back the bid

This post is also available in: Welsh